Chris Elwell
Staff Writer
Photo Courtesy of Baseball Lifestyle 101
Baseball Lifestyle 101 commemorated the drop of their ice cream hoodie collection on Friday, Jan. 24, with a trip to sporting goods wholesale giant Scheels in The Colony, TX. Scheels is a staple of the sporting goods industry, especially in the Midwest, with 34 locations across 16 states, from Springfield, IL, to Reno, NV.
With the hoodie drop going live on Friday, we held an event with Scheels to give away free ice cream to anyone with proof of purchase of an ice cream hoodie. The event was held right in front of their cafe, lined with posters to advertise our event to customers.
Our collaboration with Scheels has spread throughout the entire corporation with our products now available in all 34 stores.
Photo Courtesy of Baseball Lifestyle 101
The store in The Colony has over 330,000 sq. ft. and is the largest sporting goods store in the world, featuring over 85 specialty departments for all of your fashion and footwear needs. The location opened in 2020 and offers top-name brands in retail sportswear and equipment for fans and players of all sports and outdoor adventurers.
The company is employee-owned and privately held. Their success comes from their hard-working staff and partners who make decisions to keep their stores as interactive and friendly as they are.
CEO Steve Scheel had studied the market in Texas for over a decade and realized that every time a new store opened, it was not a big enough space for all of their apparel. When it came time to open their first location in Texas, he knew that his company had to go above and beyond to ensure they would not run into the same issues they’d been having with their previous stores. The location they settled upon was the perfect spot for Scheels to have their customers get the full experience of what their company has to offer and were able to deliver with the massive property in The Colony.
There is something to offer for people of all interests, with a 16,000-gallon saltwater aquarium and a 65-foot Ferris wheel located in the middle of the store. Behind the store, there is a turf area where people can relax and enjoy the fresh air, a concert stage, restaurants, and other activities like an escape room to make for a full day of moving around with family and friends.
Photo Courtesy of Baseball Lifestyle 101
Right behind the aquarium, there was a BL101 display advertising ice cream hoodies, v3s, and ice cream shorts.
The baseball department can be found on the second level, with BL101 products easily found across the section. BL101 products such as the ice cream backpacks, ice cream shorts, v3 hoodies, puffer jackets, windbreakers, and specialty t-shirts like the “Fastballs and Freedom” tee, and every colorway of the ice cream tees take up an entire wall in the baseball section for followers of the brand and baseball lovers to find some of the best off-field baseball apparel offered in the market.
Photo Courtesy of Baseball Lifestyle 101
Scheels marketed the event by posting a video on their video boards around the store made by our editing department to highlight the new collection. Their staff made the event highly successful by setting up our table and hanging our posters and displays around the store to allow us time to make content before the official start time of 5 p.m. to 9 p.m. and get a feel for the store and see everything they have to offer for lovers of all sports and outdoor activities.
Customers walked by our displays throughout the whole event and asked questions to our staff and Scheels employees about where they could find the newest collection, which has already been a massive success less than a week after the original drop date.
As the collection continues to grow, the hoodies will start to get more recognition and potentially become a face of the brand paired with the ice cream shorts which are still one of the most popular products in our inventory across all age demographics.
The hoodies can be found exclusively on our website and in Scheels locations across the country, and our work with them has been a major success not only for our company but for Scheels to display some of our top products and one-of-a-kind merchandise that is original and offers specialized slogans and products designed for baseball players of all levels.
Photo Courtesy of Baseball Lifestyle 101
1 comment
My grandson is in love with the ice cream drip wear. I need to order him a sweatshirt.