Baseball Lifestyle 101 and NERF Announce High-Energy Retro Apparel Collaboration
EAST FARMINGDALE, NY – Baseball Lifestyle 101 (BL101), the premier brand celebrating the intersection of baseball culture and modern streetwear, is proud to announce a new collection with Hasbro, a leading games, IP and toy company, and its iconic NERF brand. Launching on Friday, April 17, 2026, the BL101 x NERF Collection blends retro aesthetics with the action-forward designs that define the BL101 brand.
Reimagining the Diamond as a Battle Arena
Baseball Lifestyle 101 is more than an apparel brand; it is a celebration of the passion and
dedication that defines the baseball community. By collaborating with NERF, the brand is
leaning into its "Baseball Lifestyle" visual identity, which utilizes a trendy, youthful voice and flexible design sensibilities to capture the unique themes of the drop.
The collection features a distinct design language, including:
- Retro Aesthetics: High-energy, 90s-inspired graphics and bold patterns that pay
homage to the NERF heritage.
- Modern Athletic Silhouettes: Apparel engineered for the evolution of a concept,
from rough sketches to finished pieces.
- Action-Forward Design: Functional apparel designed to transition from the field to a
high-energy "battle arena"
A Kinetic Visual Campaign
To bring the spirit of the collection to life, the visual campaign was shot in a large, open, indoor warehouse transformed into a "battle arena". The campaign utilizes a "POV" style, capturing models mid-action—running, dodging, and firing blasters—to convey the genuine energy and competitive joy of a NERF battle. The photography is kinetic and candid, highlighting the technical precision and care that goes into every design.
The Collection Lineup
The BL101 x NERF Collection offers a wide range of apparel intended for both adult and youth demographics:
- Fastball Frenzy Series: Includes tees, shorts, hoodies, and snapbacks.
- Ambush Hitter Series: Performance-focused, featuring hoodies, shorts, and off-field
snapbacks.
- Precision Series: Features technical apparel with 90s-inspired grid patterns and
graphics.
- Specialty Apparel: Unique pieces including the "Blast From the Past" and "Dart N Dash" tees
The collection will be available starting April 17, 2026 at bl101.com and Baseball Lifestyle 101 retail experience stores, and as a Scheels-exclusive at scheels.com and in-store at all Scheels locations. At Baseball Lifestyle 101, it’s more than a game—it’s a lifestyle.
About Baseball Lifestyle 101
Founded in 2013, Baseball Lifestyle 101 (BL101) has grown into a global movement and one of the most influential voices in the baseball world. BL101 is dedicated to blending the spirit of America’s pastime with modern streetwear, uniting a fiercely loyal fan base through a shared passion for the sport.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP,
including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.
0 comments