NEW YORK, June 28, 2021 – MLB Players, Inc. and social media group Baseball Lifestyle 101 announced today a partnership to create unique Player-centric digital content surrounding the 2021 All-Star Game in Colorado. The collaboration will provide fans with an inside look at a variety of activities including those happening at the second annual “Players House” and the moments leading up to the week’s premier events.
Players House, which is hosted by MLB Players, Inc., was created to to serve as the All-Star Week “home base” for current and former MLB Players, their families, agents, and MLB Players, Inc. partners. Included within the scheduled activations are artists from the Topps Project 70, recovery stations from HyperIce, bespoke t-shirt painting by OuterStuff baseball artifacts being featured by Goldin Auctions, and more by featured partners Fanatics and Gamevil Com2uS.
With over 1 million followers across its Facebook, Instagram, Twitter and TikTok accounts, Baseball Lifestyle 101, and its affiliated accounts, has established itself as a leader within baseball’s digital space. Its vast social reach and robust content development will play a pivotal role in helping MLB Players, Inc. connect with more fans through its digital voice as the official brand of MLB Players.
“We’re excited to partner with a group that is passionate about not only the sport but also its Players,” said Evan Kaplan, Managing Director of MLB Players, Inc. “Our partnership with Baseball Lifestyle 101 will continue to ramp up our already growing social presence and help us deliver a behind-the-scenes look at All-Star week and unique Player-centric content to our followers.”
Baseball Lifestyle 101’s video team will be working alongside Players Association and MLB Players, Inc. staff on ground in Denver capturing the sights and sounds of one of baseball’s most popular events. All content produced will be published on all Major League Baseball Players Association affiliated accounts and Baseball Lifestyle 101 affiliated accounts.
"The team at Baseball Lifestyle 101 is thrilled to work beside MLB Players, Inc, both at the All Star Game and in our apparel collaborations in the coming months." said Josh Shapiro, CEO of Baseball Lifestyle 101. "We feel that the Players deserve a platform to showcase the lifestyle side of the game, and we're excited to help provide that"
In addition to the content component of the partnership, co-branded All-Star themed merchandise will be available for fans to purchase in the weeks leading up to the 2021 All-Star week. Baseball Lifestyle 101 joins an elite list of MLB Players, Inc. apparel licensees, and intends to add more products featuring MLB Players in the coming months.
About Baseball Lifestyle 101
In 2013 a former collegiate baseball player wanted to build a community that connected lovers of the sport throughout the world. Baseball Lifestyle 101 is now the fastest growing baseball apparel company and content creator in the world. To learn more, visit BL101.com.
About MLB Players, Inc.
MLB Players, Inc. is the business arm of the Major League Baseball Players Association. The Major League Baseball Players Association (www.MLBPLAYERS.com) is the collective bargaining representative for all professional baseball players of the 30 Major League Baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League Baseball players. On behalf of its members, it operates the Players Choice licensing program and the Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust (www.PlayersTrust.org), a charitable foundation established and run entirely by Major League Baseball players. Follow: @MLBPlayersInc; @MLBPA; @MLB_PLAYERS; @Peloteros_MLB; @MLBPlayersTrust and @MLBPlayersMedia.